Services
Marketing
Because a great book still needs to find its readers.
We build launch strategy, content calendars, and positioning for authors who’d rather write the next book than run their own marketing.
What's Included
- Launch strategy and timeline
- Content calendars across platforms
- Email list and lead magnet strategy
- Positioning and messaging for your book and you as an author
Our Process
A conversation to define your book's audience, angle, and the message that makes it stand out.
A timeline mapping what happens before, during, and after launch — announcements, momentum-building, and key dates.
A platform-specific content plan, built around your book's themes and your comfort level with promotion.
Tools to build an audience before and after launch, including email list growth and lead magnet ideas.
Hands-on guidance through the actual launch window, adjusting as real-world response comes in.
Frequently Asked Questions
Do I need to be active on social media for this to work?
No — we build plans around your comfort level, including options that don’t require appearing on camera.
Can you market a book you didn't ghostwrite or edit?
Yes, marketing is available as a standalone service.
What platforms do you typically work with?
Instagram, email newsletters, and Amazon/retailer positioning are most common; the exact mix depends on your book and audience.
When should marketing start — before or after the book is finished?
Ideally, before launch, but positioning and list-building can start earlier, even mid-manuscript.
Testimonials
I didn't think a ghostwriting team could nail banter — that felt like the one thing that had to come from me. I was wrong. My leads/characters sound exactly like I hear them in my head, chemistry was lit.
"Author, Contemporary Romance 2020"My story just got better, and I know these guys will nail it.
"IRIS."I came to IWF with two characters and a vague ache of a premise. What I got back was a fully realized love story with the exact slow-burn tension I couldn't articulate but always wanted.
"Author, Romance Fiction 2020"